« Channel follows Content follows Strategy »

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Fusion brand identity and editorial content
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calanda
 
Economy of perception

Information overload in our civilisation and increasing fragmentation of the media landscape demand that communication channel planning provides not only economic but above all creative media solutions if we are to be noticed by the consumer at all.

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MediaPlus AG

«is the only full-service media agency in Berne (consulting, strategy, planning, media buying) for offline, online and cross-media campaigns as well as special forms of advertising.»

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